You may have heard of the term “microsite” before and wondered exactly how they differ from regular websites. Many beginners should actually consider adding a microsite to their digital strategy.
Before you decide whether microsites would be a good match for your marketing strategy, let’s examine what microsites are and why you may want to use them.
WHAT ARE MICROSITES?
Microsites are websites (or single web pages) created by people or brands exclusively for the purpose of promoting their products, services, events, or campaigns.